Social media has become one of the most important lead generators for business owners in ALL industries. The key is to find the platform that most of your target market likes to hang out at. There are a lot of great resources out there to help you do market research on things like this BUT we’ll save that for another day .
TODAY it’s all about implementing 3 simple techniques to help gain clients/customers. Let’s get started:
- Ensure your bio or about me clearly states three things – 1) Who you are 2) What you do and 3) Who you serve a.k.a your target market. Here’s why…As a new business, people may not know who you are and your bio is the fastest way to grab their attention. It’s your job to make those first 20 seconds of reading count.
- Have a website link followers can easily access in your bio and/or about me page. Here’s a hint: Put a link that takes followers directly to the product and/or service you are trying to sell or a Freebie you might be offering at the time.
- GET SOCIAL! One of the biggest mistakes entrepreneurs make is forget to interact with their audience AND network with other entrepreneurs. Don’t be afraid to slide in a DM to introduce yourself or comment on other entrepreneurs pages that you enjoy following. AND most importantly, don’t forget to respond to your followers if they comment or reach out to you.
That’s it for this week’s Biz Tip.
Until Next Monday!