In the sales & Marketing world, events can be a number of things - from networking events to online marketing campaigns to hosting your very own biz event or even serving as a vendor at a trade show or conference. The options are endless when it comes to creating events.
Events are great because they allow for you to connect with potential customers and expand your brand’s reach. However, they can also become a bit pricey.
Here are a few ways to save money when hosting events:
Plan your events for the year in advance. By planning ahead, you’ll be able to budget accordingly for them.
Attend free networking events that are aligned with your business. Eventbrite, Facebook and Meet Up are great resources to find what’s happening in your local community.
Host an on-line event via Facebook Live, Periscope, YouTube or IG TV from the comfort of your home office for free 99. Online summits and live trainings are great ways to connect with viewers.
Partner with another business that serves a target market that is aligned with yours to host a joint event. This will help you reduce costs AND expand your advertising reach.
Use non-traditional event venues like furniture stores, yoga studios, AirBnB, or PeerSpace to save money
Remember, there are two main things you NEED to do in order to get the most bang for your buck when hosting events.
Make it a priority to connect with your attendees
Ensure to collect your attendees contact information so you can follow up with them.
Social media has become one of the most important lead generators for business owners in ALL industries. The key is to find the platform that most of your target market likes to hang out at. There are a lot of great resources out there to help you do market research on things like this BUT we’ll save that for another day .
TODAY it’s all about implementing 3 simple techniques to help gain clients/customers. Let’s get started:
Ensure your bio or about me clearly states three things - 1) Who you are 2) What you do and 3) Who you serve a.k.a your target market. Here’s why...As a new business, people may not know who you are and your bio is the fastest way to grab their attention. It’s your job to make those first 20 seconds of reading count.
Have a website link followers can easily access in your bio and/or about me page. Here’s a hint: Put a link that takes followers directly to the product and/or service you are trying to sell or a Freebie you might be offering at the time.
GET SOCIAL! One of the biggest mistakes entrepreneurs make is forget to interact with their audience AND network with other entrepreneurs. Don’t be afraid to slide in a DM to introduce yourself or comment on other entrepreneurs pages that you enjoy following. AND most importantly, don’t forget to respond to your followers if they comment or reach out to you.
That’s it for this week’s Biz Tip.
Until Next Monday!
If you've been following me on Instagram, you may have noticed that I recently shared a Biz Tip related to setting up Lead Sources in order to get consistent clients. If you missed it, no worries - head over to my IG stories to catch up by clicking the Biz Tips icon, then come back to this post.
Anyhow, I mentioned that I would be sharing more about lead sources over the next few weeks because I realize that is one of the most difficult parts for new business owners. I always get the question, "How can I get clients/customers consistently?" Well, here's a good place to start. This week I'm sharing how to create your start-up network with my Fab 5 approach. Check out the video below with this week's tip:
Do you ever feel like you are always working and find yourself thinking, “Umm why am I so damn tired all of the time?” If so, trust me, you are not alone.
Even though women are completely dominating the workforce, they are also experiencing high rates of exhaustion. Between balancing work, life, and a personal lives (significant others, families, brunches, etc.), it’s hard to stay energized.
Reports have indicated that many millennial and Generation X women started working during their teenage years- busted their asses in college trying to build their resume, only to get into the workforce and now find themselves burnt out by age 27. Many women appear to have it all together but the reality is they are exhausted and beginning to question whether their quest to climb the corporate ladder was really worth it. Currently, one out of three millennial women are in managerial positions and studies indicate they are not stopping anytime soon. However, studies also show millennial women are also averaging less pay in an unpredictable economy and are also leading the unemployment lines.
With such powerful statistics, one begins to wonder how can women find the happy medium and still achieve epic career goals. With the rise in career advancement for women, there have also been reports of higher levels of stress, anxiety, and depression.
With the high demands for productivity in a results driven society, it is no wonder millennial women are experiencing burn out at high rates. For this very reason, it is imperative to be able to recognize signs of burnout in efforts to better manage self-care. Here are 5 signs you may be experiencing burn out:
You are always tired. If you wake up tired and go to bed tired, you may be experiencing burn out. If you regularly find yourself digging for caffeine or a good piece of chocolate throughout the day hoping to get a good pick me up and still find yourself exhausted, you just may be experiencing burn out.
Have you been experiencing recent health issues that do not seem to be the norm for you? Women have the tendency to sacrifice their self care routines in order to get the job done or meet deadlines. For instance, consider those moments you may have skipped out on eating a good healthy meal and opted to grab a Venti caramel Latte hoping it would curve your appetite or consider the moment you stayed up late to finish a project and slept through your early morning work out because you needed that extra hour of rest before heading to the office. If this sounds like you, you may be experiencing burn out.
Lack of enthusiasm or motivation. Did a friend of yours recently share some excited news and you just could not muster up the energy to celebrate with her even though you really are excited? Or did you just hit a major goal and don’t even have the energy to grab a celebratory drink with your gal pals? If so, you may be experiencing burn out.
Pessimism has taken over your thought life. Are you constantly thinking the worse case scenario these days? For instance, your coworker was whispering to her friend about how much she loved your shoes but you assumed she was talking about how terrible your presentation went.
You are not performing at your best. Truth is when one is experiencing burn out, it is difficult to focus and put your best foot forward. If you have found that your work has not been up to par lately, you may be experiencing burn out.
The Good news is you do not have to stay in this state of mind. Here are some Tips to get you back on track:
Try to recognize the signs early and surround yourself with a support system that can recognize the signs as well.
Commit to regular self-care practices to help reduce the possibility of experiencing burn out.
Give yourself permission to take a break. Don’t be afraid to take a mental health day from work and spend some time alone to truly rest.
Establish a regular routine that promotes healthy habits (i.e. meal prepping, time to spend with loved ones, etc.)
Allow yourself to relinquish control of everything. It’s totally okay for you to ask someone to help you manage a project.
Last but certainly not least, Love yourself first! Nobody will take care of you better than you.
There has been an ongoing conversation about the differences between coaching and counseling. Over the years, I have found that many of my clients prefer life coaching services versus therapy due to the negative stereotypes associated with therapeutic services. I have lost count of how many times I have heard “counseling is for crazy people” and that is simply not the case! For this very reason, I think it is important we as a society continue the conversations about mental health services but also understand the key differences between counseling and coaching.Counseling serves as a safe place for clients to explore past traumas and identify how past traumatic experiences have shaped their personality today. Therapy is a place where clients have the freedom to let out their deepest, darkest secrets without having to deal with the ridicule or judgement society may place on them. To put it simply, it is the place you talk about the things you feel others just will not understand and know they will get the professional help to initiate the healing process and move forward with their lives. The primary goal in counseling is to transition from past to present. In contrast, Life Coaching encourages clients to work from present to future by establishing specific personal and/or professional goals. The Professional Coach then serves as an accountability partner, supporter, resource and listener, which allows clients the creative space to explore options to achieve their personal and/or professional goals.
In recent years, counseling professionals have opted to add coaching as an additional service for their clients. By adding coaching services to their repertoire, Counselors are able to offer hybrid models – where they are able to take the time to understand their clients past history and work through those challenges. But then utilize coaching techniques to support their clients’ specific goals and collaborate to create plans of action.
3 Key Differences
Education: Counselors/Therapists have a minimum of a Masters degree in the Counseling field. During the graduate program, Counselors/Therapists are required to complete an internship where they have the opportunity to practice their counseling skills and psychological theories to support their clients while under supervision. Upon graduating from a Masters program, Counselors/Therapists are then able to work full time as a Counselor/Therapist. However, they are still required to spend several years under direct supervision before getting fully licensed. On the contrary, Coaches (life coaches, executive coaches, relationship coaches, etc.) are not required to have any training or certification. Therefore, you may see some Coaches who have Certifications and some may not. In essence, anyone can refer to themselves as a “Life Coach”. Therefore, it is imperative that as you seek a Life Coach you inquire about their training and/or professional experience to ensure it is someone you feel can truly support your goal
The Approach: Counselors/Therapists operate under strict ethical guidelines and are typically trained not to give clients advice but to assist clients with finding their own answers. This approach is often referred to “talk therapy”, where clients spend most of their sessions talking about their past and the feelings associated with those feelings. However, some Counselors/Therapists use other proven therapeutic methods, such as Cognitive Behavioral Therapy, that is more goal oriented. Every Counselor/Therapist uses a different approach so it is important to find what works best for you. Meanwhile, a Coach will feel more like an active participant when addressing challenges. For instance, a Coach will offer recommendations, advice, and may even share personal experiences with you to help give you a different perspective. Coaches will also collaborate with you to create a very direct plan of action and will hold you accountable to that plan in efforts to assist you with achieving your goals.
One major difference between Counselors and Coaches is the ability for Counselors to diagnose clients with mental health disorders. Due their educational background, Counselors are trained to recognize the signs and characteristics of mental health disorders and create therapeutic plans to support their clients. Counselors do not have the ability to prescribe medications but they can refer to a Psychiatrist for medications as needed. Coaches are unable to diagnose mental health disorders, such as depression, anxiety, schizophrenia, etc. In the event a Coach has a client that displays mental health symptoms, they are required to refer the client to the appropriate mental health provider. Therefore, it is imperative for people to understand Coaching is not a substitution for therapy. If you need help, please get help from the appropriate professional.
The key thing to remember is that both Coaches and Counselors help clients work towards positive growth, however the approach is different due to the training. It is also important to note – that not all Coaches have the adequate training and certification to provide coaching, so please make it a point to ask your Coach about their training process. Neither a Coach or Counselor are better than the other, the key is to find what works best for you!